OAKHURST – The 2019 “Best of Show Regional Pavilion” award at the Los Angeles Travel & Adventure Show in February went to the Yosemite Experience.
This is the USA’s largest series of travel shows and was held at the LA Convention Center. The event set a new record with nearly 38,000 active travel enthusiasts and tourism trade attending, making it the highest-attended such event in the United States.
The Yosemite pavilion encompassed Visit Yosemite | Madera County, Sierra Vacation Home Rentals, Yosemite/Mariposa County Tourism Bureau, Tenaya Lodge at Yosemite, The Redwoods in Yosemite, Auto Camp in Mariposa and Tuolumne County Visitors Bureau.
The highlight of the pavilion was the Yosemite Experience which included a 360-degree virtual reality tour of Yosemite National Park during which attendees of all ages got a taste of adventure.
“This award is very special to us,” said Therese Williams, Public Relations and Sales Director of Visit Yosemite | Madera County. “The Yosemite Pavilion is a coordinated group effort surrounding Yosemite. The pavilion offers visitors a one-stop shop to see all that Yosemite and the surrounding communities have to offer.”
“From adventure to national parks to fine dining and lodging, the Yosemite group put together an exciting and very popular pavilion at this year’s show,” stated John Golicz, CEO of Unicomm, the show’s organizer.
“Frankly, I think they are a model of how many regional CVB’s, tourism boards and private sector hospitality companies can partner to market and educate travelers.”
Almost 38,000 consumers, travel agents and professionals streamed into the LA Travel & Adventure Show® to meet with more than 4,100 experts manning over 500 exhibit booths.
For more information about Visit Yosemite | Madera County, go to www.yosemitethisyear.com.
