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Visits To Madera County Hit Record Numbers

MADERA COUNTY — Visit Yosemite Madera County achieved another milestone in the number of visitors walking through their doors in May.

That means more dollars spent at local attractions, hotels, restaurants and shops by visitors to the county, says Therese Williams, Director of Public Relations for Visit Yosemite Madera County.

In May 2016, the staff welcomed 3,198 visitors — an increase of over 1,000 visitors compared to the 2,187 who stopped in during May 2015.

Visit Yosemite Madera County relocated to their new premises at 40343 on Highway 41 in November 2015. This new location is much easier to find and offers additional exposure for visitors and more parking.

“Each visitor is greeted by one of over 33 volunteers who help them to plan out their trip, from assisting with lodging, finding a place to eat, road directions or where to hike and play,” said Judi Hussain Visitor Center Coordinator.

From the fertile valley all the way to Southern Yosemite, Madera County is a community with a rich history as diverse as the landscape itself.

The continued growth of the tourism-related economy in Madera County proves just how much travel matters, says Williams. “This translates to increased visitor spending and more people employed in hospitality industry jobs throughout the county.”

Visit Yosemite Madera County works diligently to attract visitors locally, nationally and from around the world through strategic public relations, social media and marketing efforts.

“This shows that the Visit Yosemite Madera County public relations, social media, marketing and advertising efforts are reaching potential visitors and driving traffic to the areas of Madera County,” says Williams. “We are so pleased to see our hard work translate into great returns for the county.”

Rhonda Salisbury, CEO of Visit Yosemite Madera County, agrees.

“We are looking forward to continuing to being at the center of activity in Oakhurst and providing 24 hour information so our guests have all they need to enjoy their visit.”

About Visit Yosemite Madera County

The Southern Yosemite Visitors Bureau was formed in 1985. It has been operating at The Yosemite Sierra Visitors Bureau for 30 years. The Bureau was established by a group from the Eastern Madera County Chamber of Commerce with a vision of the growing potential for drawing the millions of visitors to Yosemite National Park to the many businesses and attractions in Madera County. Recently the visitor’s bureau changed its name to Visit Yosemite | Madera County to more accurately reflect its mission to promote all there is to see and do in Yosemite and Madera County.

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Sierra News Online

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