MADERA – Tesoro Viejo was honored with ten Nationals Awards at the International Builders Show in Las Vegas, Nevada, on January 31, 2023, including the nation’s most prestigious award of all: Community of the Year, as well as Best Graphic Continuity, Best Overall Advertising Campaign, Best Digital Campaign; and silver awards in six other categories.
“Our goal has always been to create something extraordinary in one of the most beautiful locations in the San Joaquin Valley,” said Bob McCaffrey, CEO of Tesoro Viejo Development. “We spent 10 years researching the best communities in the country to determine each one of the best practices we wanted to include in Tesoro Viejo. The result is now official: National Community of the Year – the best of the best.”
The Nationals honors the best in the building industry — including home builders, developers, associates and consultants — for their determination, integrity, creativity and endurance. “The Nationals are the most prestigious awards of their kind, setting the benchmark for innovations in new home design, marketing and sales,” said John Madden, chairperson of the Nationals. “NAHB’s commitment to recognizing originality, imagination and success has been exemplified by its award winners since the competition’s inception.”
Started in 1982 as the Institute of Residential Marketing, The Nationals award program continues to recognize superior new home sales and marketing achievements.
With 61 categories across various disciplines of the new home industry, the awards honor excellence in product and community design, advertising, marketing and sales achievements by individuals and sales teams. During a four-day judging process, a panel of 13 industry professionals from across the country determined the silver and gold award winners from a field of over 1,200 entries.
“This national recognition, in such a broad range of categories, is a testament to the vision, hard work, and passion of so many who have helped Tesoro Viejo come alive. Our team is proud to be recognized for our innovative marketing to promote this award-winning destination,” added McCaffrey.
Situated at the foot of Little Table Mountain in Madera, California, Tesoro Viejo is a breathtaking site of about 1,600 acres of gently rolling hills and vistas. The community has been thoughtfully designed to capture its scenic surroundings, offering residents views of the sloping hillsides and the dramatic Sierra foothills.
The community includes approximately 400 acres of natural open spaces and parks, as well as a recreational clubhouse, elementary school, community medical pavilion, and over 14 miles of community trails. Plans call for nine unique walkable villages with a variety of housing choices to fit all lifestyles and family needs. The new community offers an unparalleled balance of residential, civic, commercial, and industrial areas.
The Nationals are co-sponsored by Wells Fargo Home Mortgage. To view all Gold award winners, visit http://www.thenationals.com.
4150 Town Center Boulevard
Madera, CA 93636
About Tesoro Viejo
Tesoro Viejo is an award-winning, 1,600-acre master-planned community located in southeastern Madera County. The community is on its way to becoming a vibrant hub with a walkable town center, Madera County Fire Station and Sheriff substation, schools, resort-style community clubhouse/recreation center, and about 400 acres of permanently preserved natural open space, parks, recreational areas, and miles of trails.
When complete, the community will feature nine residential villages with up to 5,190 homes offering a variety of housing choices to fit all lifestyles and family needs. The community has been recognized for its innovative design and sustainable living. For more information, visit www.tesoroviejo.com.