BASS LAKE – The Pines Resort recently marked five years under their current ownership with Kyusun and Sunwha Choe, and now they’re celebrating that milestone and the season of fall with deals and special events locals and visitors will appreciate. The Choes purchased the hotel and both restaurants in 2010 from Greenlaw Partners and now oversee operation of the Conference Center, Pines Market and the Bar.
“This 5 year anniversary at the Pines really represents the culmination of 40 years of hard work, dedication and risks. This represents the American dream coming true for my parents,” said Mark Choe, Director of Business Development at the Pines Resort. “The last five years were challenging as we were learning the operations, overcoming economic and natural challenges and trying to survive. For the next five years, we aim to grow bigger and better.”
Mark Choe says they want to be recognized as a prime destination in Central California and to reach out for international patrons, as well.
“Our goal is to improve customers experience and create a stable workplace for our employees, while being a part of community,” explains Kyusun Choe, Owner and General Manager. The owners were gifted a carved bear as an appreciation from their employees and to celebrate their “wooden” anniversary.
While this may have been a difficult season for the resort and other businesses around the lake, The Pines Resort reports a having a fun summer, offering affordable pricing with monthly specials and discounts, and special events including live music on the lake.
“Looking forward, we invite you to fall in love with the Pines Resort and Bass Lake. Guests can expect lodging and dining specials, as well as several fun family friendly events scheduled in the upcoming months.”
Visitors may plan to attend the Fall Fest at Bass Lake, featuring the kids’ zone with games, and a wine and beer garden with live music by AC Myles, Night Heat and Danny Millsap Band. This all takes place from noon to 10 p.m. on Saturday, Oct. 17.
On Saturday, Oct. 31 and Sunday, Nov. 1, you can get some shopping done, as Bass Lake brings back all-local vendors and artists for the annual Art Show and Craft Fair in the Village.