FRESNO — The American Red Cross Central Valley Chapter has named Lori Wilson as its newest Executive Director – a role in which Wilson will focus on volunteer development, fundraising, relationship management, stewarding the board of directors and leading local Red Cross outreach.
Wilson joins the Central Valley Chapter after serving as the Executive Director for the American Red Cross of Alaska supporting the Far North and Interior and Southeast territories for five years. Prior to joining the Red Cross, Wilson served as the Development Director for Big Brothers Big Sisters in Alaska.
“Helping people during one of the most difficult times in their lives is one of the most meaningful things you can do in life,” Wilson said. “Being part of the Red Cross is exactly what I was meant to do with my life and I can’t wait to help our volunteers and staff lead the way in our life saving mission to help those who have been affected by disasters both large and small.”
Wilson earned her degree in business marketing from the University of Alaska Fairbanks and is the mom of two beautiful daughters — they are her proudest accomplishments. As a mother of a child with special needs, she is also heavily involved in advocacy through Key Coalition and volunteering with the Special Olympics.
“The Red Cross has served the Central Valley for more than 100 years and her talents are exactly what the Valley needs,” said Tony Briggs, CEO of Red Cross Central California Region. “Lori is a one-of-a-kind leader who exemplifies the mission of the Red Cross and will be an asset to the community.”
The Red Cross Central Valley Chapter serves Fresno, Kings, Tulare, Madera, Mariposa and Merced counties and in the last year provided relief for more than 400 families in the face of disaster.
About the American Red Cross
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org/centralcalifornia or cruzrojaamericana.org, or visit us on Instagram at @RedCrossCentralCA.
Submitted by Red Cross Central Valley Chapter