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Detail of Grandma Moses painting (Smithsonian Museum)

How Art Shapes Our Lives: The Importance Of Folk Art

By Sal Maccarone —

Uninfluenced by movements or academic theories, Folk Art surrounds us everywhere that we go. Historically, this type of artwork can be defined as utilitarian or decorative in nature as opposed to being purely aesthetic. Produced by the artistically inclined individuals of every culture on earth, folk art directly reflects the values of a society. For instance, the decorated (useful) pottery of any ancient civilization affords us valuable clues about its common people. The art of ordinary folk helps to express a cultural identity by conveying shared community values.

Watts Towers in Los Angeles (California State Parks)

Folk artists are generally self-taught or learn their skills through some type of informal apprenticeship. Often, they possess an inherent talent which emanates unstoppably from within, bouncing back and forth between different media as a means of expressing themselves. Also known as Naïve or Primitive, these artists are not concerned with the academic intricacies associated with fine art. Instead, they are inclined to work with whatever is readily available, and are driven to accomplish whatever they start out to do.

The seventeen interconnected Watts Towers in Los Angeles built by Simon Rodia, 1875-1965, are a good example of this syndrome. Rodia’s towers, built between 1921 and 1954, became a National Historical Landmark in 1990.

On a much gentler note, there was a lady named Anna Mary Robertson Moses, 1860-1961, who was also a renowned American folk artist. She is known the world over as “Grandma Moses” because she began her successful art career well into her seventies. One of the best known “primitive” painters of modern times, she became famous for her whimsical scenes of rural farm life. Stricken with arthritis after having worked on a farm her whole life she was forced to abandon embroidery.

Grandma Moses (Folk Art Museum)

As a result of this setback she began painting in the 1930s shortly after the death of her husband. At first, she only showed her paintings (and preserves) at the local county fair, or she gave them away as thank you gifts to friends and family. As fate would have it, in 1938 she was coaxed into putting a group of works on display in the local drugstore window. A short time later an art collector named Louis Caldor happened to be passing through Hoosick Falls, New York. He noticed Moses’ paintings, bought them all, and the rest became important cultural history.

In 1939 art dealer Otto Kallir, who was a friend of Louis Caldor, exhibited some of Moses’ work in his New York gallery. There, she was given a solo exhibition called, “What a Farm Wife Painted,” which dazzled the art world in this country. Soon collectors from all over the world were interested in her paintings, which were becoming highly sought after. Living to the age of 101, she was able to see her work reproduced countless times in advertising and for many special causes.

Grandma Moses goes to the Big City, oil on canvas, 1946 Grandma Moses (Smithsonian Museum)

Ever the thrifty housewife, she was always amazed at what people were willing to pay for her originals. In 1969 her work was honored by the issuance of a United States six cent postage stamp, now a collector’s item. In November 2006, her painting titled “Sugaring Off,” became the highest selling Grandma Moses work to date at $1.2 million. Toward the end of her long life she was quoted as saying, “I look back on my life as a good day’s work; it was done, and I am satisfied with it.”

The Smithsonian’s American Art Museum in Washington DC, currently houses the work of over seventy past and present folk artists. If you’re ever in New York be sure to visit the American Folk Art Museum, which is the leading center for the study and enjoyment of this special type of art.

Closer to home, you need only to visit a good crafts fair to see some current local folk art.

Sal Maccarone is a foothills-based artist and craftsman

Read more about How Art Shapes Our Lives.

Hoosick Valley from the Window, oil on canvas, 1946 Grandma Moses (Smithsonian Museum)

About Sal Maccarone

Sal Maccarone is an American author, furniture maker, sculptor and kinetic artist. He is best known as a master craftsman, and for his internationally distributed woodworking books such as Tune Up Your Tools, and How to Make $40,000 a Year Woodworking, both published by F & W publications, Betterway Books, in Cincinnati, Ohio. He is also known for his woodworking technique articles published both online since 1994, and by the national magazine Popular Woodworking. He attended San Jose State University and achieved a Bachelor of Fine Arts degree in Art History, and in 1974 a Masters degree in sculpture. Beginning in 1997, after the publication of his first national woodworking book, he began teaching woodworking technique. Touring the country with The Woodworking Shows, a Los Angeles based trade organization, he gives three day woodworking seminars in twenty-one different US cities each year. In 2009 he began a syndicated newspaper column called, "How Art Shapes Our Lives". The column is published once each week in the California central valley, Sierra foothills, and the Yosemite area. The column is designed to help build an awareness of the fine arts and the "Bigger Picture" while pointing to something local that can be observed. In 2010 he designed and built the two wood and glass display cases which reside as part of the permanent collection in the Great Lounge of the Ahwahnee Hotel. These furniture pieces were the first new additions to grace the Great Lounge since 1927. Both matching cases are made of native California walnut and are primarily used to display the historic baskets made by the Miwok people who once lived in Yosemite Valley. In 2011 the display cases were designated as "Reserve Property" of the hotel and are now part of the United States national heritage. He has been in the business of designing and building cabinets, furniture and sculpture since 1972. His woodwork and kinetic sculpture can be viewed in many public, and private collections throughout the United States, and British Columbia. As a member of the American Institute for Conservation he has also served as a conservator of furniture for the Ahwahnee Hotel in Yosemite National Park, and has helped to preserve such National treasures as the three Craftsman style harvest tables which were built in 1926 by L & J.G. Stickley especially for the hotel.

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