MARIPOSA COUNTY — The University of California Cooperative Extension Mariposa County will host a Niche Marketing/Grass-Fed Beef meeting on Thursday, Nov. 10, from 1 to 4 p.m. at McCay Hall in Catheys Valley.
Tara Schiff, Mariposa County Community Development / Grant Coordinator, will give a presentation about lessons learned from the “Made in Mariposa” campaign and discuss how a similar approach can be used to market niche products at regional level.
The goal of the event is to discuss ways and benefits that ranchers can add value to their products and work together as a group to supply grass-fed beef and other niche products to the market year round. Attendees will also plan the next steps: e.g.; regional grant application, group structure, leadership, etc.
Anyone interested in this topic is welcome to attend this meeting. Target region: Mariposa, Merced, Madera, & Fresno Counties. Participation is FREE.
Registration required. Click here to register on-line or call 209-966-2417.
The event is being sponsored by Fadzayi Mashiri, PhD., Mariposa County Director and Livestock & Natural Resources Advisor, Mariposa and Merced Counties; and Rebecca Ozeran, Livestock & Natural Resources Advisor Fresno & Madera Counties
Who is UC Cooperative Extension —
Across California, the University of California’s 64 Cooperative Extension offices are local problem-solving centers. We are the bridge between local issues and the power of UC research. Our county-based staff is part of the community – we live and work in the areas we serve.
More than 300 campus-based specialists and county-based farm, home and youth advisors work as teams to bring practical, unbiased, science-based answers to solve problems across California.
As part of the agricultural community, we help farmers develop more-efficient growing methods, solve pest management problems and develop crops and irrigation methods that use less water.
As stewards of the land, we help develop smart water-use strategies, develop wildfire education and help preserve natural areas and farmland.
As advocates for healthy communities, we promote healthy diets and exercise for better health, and help shape the citizens of tomorrow through the 4-H Youth Development Program.
And thousands of volunteers extend the reach of our work through the Master Gardener Program and the California 4-H Youth Development Program.
We work in full partnership with federal, state, county and private resources.
We are stewards, problem-solvers, catalysts, collaborators and educators.
